Blog Faroohz

Just a quick update here, as it's been a minute! Life's currently a fascinating blend of exciting new chapters and the more, shall we say, mundane realities.

I'm genuinely thrilled to see the consistent views on this space. As you know, this blog isn't on a strict promo schedule (yet!). It's always been a very personal corner where I share thoughts that, frankly, often felt like they only made sense to me. So, the recent feedback and knowing that more of you out there resonate with these ideas, beliefs, and experiences is incredibly cool.

You can expect more posts soon, diving deeper into topics we've touched on before. If there's a pause in updates, just know it means I'm busy collecting new experiences – the kind that eventually turn into fresh content for you.

Wishing you all the best and hoping the world's been treating you well. I'm hoping for the same on my end! Bear with me for a few more weeks, and I'll be back with more to share.

Opinion pieces aren't usually my thing, but after watching "Rise of the Billionaires," I've got some thoughts bubbling up that I need to share. We all have our complexities, and I'm not about to pretend I can fully judge anyone's life or choices from afar. I'm certainly not in a position to cast the first stone.

What I'm seeing is this intense wave of negativity directed at the ultra-wealthy. The scrutiny is relentless: "How can anyone amass such fortunes while the world grapples with war, hunger, and homelessness? They should just give it all away!" I get the sentiment, I truly do.

But let's flip the script for a moment. If you possessed the drive to work tirelessly, the vision to create something truly world-changing, something that benefits humanity on a grand scale, wouldn't you pursue it? And more importantly, wouldn't you expect to be compensated for that monumental effort and innovation? The question we should all ask ourselves is this: if we were in their shoes, would we be so quick to relinquish that wealth? Honestly, I doubt it. We often project an idealized version of generosity onto others, a standard we ourselves might struggle to meet.

I try to stay informed, perhaps more than is good for me. And as someone who generally sees things in black and white, I find myself surprisingly in the gray area here. Who am I to judge these individuals? I have no authority, no official mandate to do so. And should I impose my opinions on others? Absolutely not. We all navigate the world through our own unique lenses.

The final thought in the series resonated deeply: something about these billionaires looking for a place beyond Earth. Honestly, if I had the means to leave this planet and reside elsewhere, I'd be packing my bags! Humanity can be utterly baffling.

I'm not painting these billionaires as saints. They've undoubtedly made their own messes, because guess what? People err. And like any tool or invention, their creations – while capable of immense good – can also be misused. Yet, these individuals who relentlessly pursued change have also generated countless jobs and opportunities globally. Many started from humble beginnings, and we've witnessed their ascent. What I struggle to comprehend is why everyone, not just the ultra-rich, is held to such impossibly high standards and expected to shoulder responsibilities that aren't inherently theirs. Why aren't we, the self-proclaimed "idealists," "activists," and "all-around good people," taking more direct action ourselves?

Big corporations often tout their CSR initiatives (a topic I plan to explore in depth), emphasizing "responsible" corporate behavior. But I don't believe one person should bear the brunt of blame simply for creating something we use daily, even if others then exploit it for their own selfish purposes.

Consider this on a smaller scale in our daily lives. The constant hunger for sensational news, the gossip, the scandals – people profit from them. It's like giving someone a phone and then blaming the creator when that person uses it to make nuisance calls. And the demand for these powerful figures to "step down" – as if the masses have some inherent right to dictate their lives. Those who have stepped back often did so because their privacy was relentlessly invaded, often fueled by individuals who inflated their own importance and started movements, only to be surprised and upset when they faced consequences for their actions. It simply doesn't compute for me.

Something else I've observed is this almost obsessive public fascination with the personal lives of these high-profile individuals. It's as if their primary value lies not in their groundbreaking innovations or the jobs they've created, but in who they are currently dating, the number of divorces they've weathered, and any whiff of scandal or infidelity. It can feel like: "I resent you for your wealth, and if I can't marry into it, I'll exploit your public image for my own gain." Because let's face it, these individuals had an idea, dared to fail, persevered, and achieved success despite the "masses" who might not have. It sounds like a rant, I know, but this is how it connects in my mind.

I want to understand their journey, their vision, the positive changes they brought about, and how they overcame obstacles – not just the tabloid fodder of divorces and private islands. If any of us had that kind of money, wouldn't we seek a comfortable life for ourselves? Nobody wants to live in squalor just to appease others. Hence the rise of influencers – we all desire things and we wouldn’t be praised for it when living under the public eye, cause everyone else wants it but can’t “yet” get it.

My advice? They don't need good PR; they need a good RISK assessment! Someone needs to SWOT everything around them – the people, their thoughts, even the air they breathe – sarcasm intended, because I think people need to chill. Those behind such series or relevant news outlets, if they made a mistake, they should be given the opportunity to correct their action, like what happened with Mark, and not be hounded by a snooty reporter asking, 'You're not stepping down?' As I mentioned, I expose myself to a lot of news – I call it 'social work' where I dissect the behaviour of individuals in comparison to the news (I sometimes have a lot of free time), but the same happens to some famous sports figures; if you know, you know, and this can be easily traced. The minute you are successful or at the head of a successful brand you helped create, they dig into your personal life, come after your beliefs, accuse you of many things you had no idea about, and demand you 'step down.

Being in "professional mode" today, which, as many job seekers can attest, often means navigating the labyrinthine world of online job descriptions. And in my recent deep dive into the marketing job market, a rather peculiar trend has caught my eye – the almost comical misuse and mixing of marketing job titles.

Speaking of online experiences, I even dipped my toes into LinkedIn Premium (as a regular user, not a business entity). Their AI-powered chatpod is... well, that's a topic for another day – a piece perhaps on how long-standing technologies are suddenly being rebranded as "AI" for that sweet, sweet marketing buzz.

But back to the real issue: job posts. As I explore opportunities globally (my local legacy plans are currently on pause, as genuine change seems elusive here), I'm consistently struck by the disconnect between job titles and actual responsibilities.

You can stumble upon an "Executive" Marketing position where the outlined duties are squarely within the realm of a Marketing Manager. Let's be clear: a manager might contribute to strategy development with directors, but an executive typically takes that established strategy and executes it. The skill sets, while overlapping, have distinct focuses. Yes, a capable manager can execute, and a director can certainly manage, but expecting an executive to routinely develop overarching strategies? That's where the lines blur, often to the detriment of both the individual and the team.

It even makes you wonder about the role of a "Marketing Officer." Are they also expected to develop and implement strategies? The inconsistency is baffling, especially when resources like Google and countless blog posts from experienced marketeers are readily available to clarify these roles.

While I hesitate to label it as ignorance, it's hard to shake the feeling that this title inflation and responsibility creep is a manipulative tactic. How many marketeers worldwide find themselves juggling the tasks of multiple roles under a single, often inflated, title? It screams "cost-cutting" or a misguided belief that one person can truly be "enough" to handle an entire department's workload.

And let's not even get started on seniority. If you're bestowing the title "Senior," where are the "Juniors"? Every officer should ideally have a manager, and even our executives need management and support structures. Hierarchy, while potentially varying slightly by industry, generally follows a similar structure, especially within marketing. Whether you report to sales, revenue, or directly to upper management, corporate frameworks usually exist for a reason.

My suspicion is that some companies (and I'm being generous by not saying "most") are playing fast and loose with these structures. Is it for control? Manipulation? Or simply to boast about their "lean" teams, often achieved by hiring a metaphorical octopus instead of building a well-functioning department? I speak from experience here – I've seen the octopus model in action.

I'm at least relieved that the bizarre "Designer & Marketing" hybrid trend seems to be fading in my part of the world. For a while, the demand for marketeers with strong design skills (a trend I might have inadvertently contributed to in my earlier career here) led to a chaotic situation. Designers were suddenly expected to be strategic marketeers (often undervaluing the actual marketeers), and marketeers leaned so heavily on AI design tools that brand identities became homogenized and, frankly, amateurish. The local campaign landscape started to resemble the artistic endeavours of a toddler.

But a new, equally concerning trend is emerging: the expectation for everyone to do everyone else's job, often masked by a "Senior" title in a department lacking actual seniority or a proper team structure.

Marketing is a potent force – capable of inspiring or manipulating. It seems some have grasped the power but not the potential damage they're inflicting on the professional integrity of the industry. Rules and hierarchies exist for a reason. While a competitive work culture is one thing, creating a system where individuals are set up to fail by being asked to perform roles they aren't equipped for (like expecting an executive to develop strategic plans) is quite another.

What are your thoughts on this? Have you encountered similar title inflation and responsibility creep in your job searches or current roles? Let's discuss in the comments below.

 

Let's be real, most marketing articles sound like they're churned out by the same AI. You know the drill: "5 Steps to Skyrocket Your Engagement!" Yawn. I'm not here to preach or give you the magic formula. Instead, I wanted to share something I've been noticing – the fascinating (and sometimes hilarious) evolution of a marketing professional, categorized by age. Think of it as a slightly sarcastic, very relatable field guide.

The Fresh Graduates: The Untamed Wildlings

Ah, the newbies. Fresh out of university, buzzing with caffeine and textbook theories. They're like enthusiastic puppies – all wagging tails and clumsy paws. They dream of "making it big" at those shiny, monolithic corporations they see on LinkedIn, bless their hearts. Training them can feel like herding cats on roller skates, but honestly? Their raw energy and lack of cynicism are infectious. Let them loose (within reason, of course), and you might just witness the birth of the next marketing maverick. Or at least a really creative social media post.

The Mid-20s Marketeers: The Scarred Navigators

Two to three years in the game, and you can already spot the battle scars. Some are jaded, clocking in and out with the enthusiasm of a sloth. Others? They've developed a surprising resilience, learning to dodge the curveballs and navigate the office politics. Both types have a basic grasp of "how to marketing," but the "why" still eludes them. This is the age of challenging management, of pushing boundaries (sometimes a little too hard). The survivors learn, the others become the office gossip.

The Late 20s Marketeers: The Great Transformation (or Descent)

Five to seven years in, things get… interesting. This is where you see a real shift. Maybe it's the late nights fuelled by instant noodles, or the constant pressure to deliver viral campaigns, but something changes. Physically, mentally, even their coffee order evolves. They've survived, and a certain confidence (bordering on arrogance, sometimes) starts to bloom. They're tired, yes, but weirdly addicted to the adrenaline rush. They know the cogs and wheels, but they're not entirely happy about it. Specialization becomes their mantra – "Digital is everything!" "Community engagement is key!" – they'll tell anyone who listens (and those who don't).

The Early 30s Marketeers: The (Slightly Jaded) Enlightened Ones

Around the seven-year mark, the fog starts to clear. They finally understand how things really work – the unspoken rules, the budget limitations, the CEO's obsession with that one shade of blue. But here's the kicker: they're often too burnt out to care. The focus shifts to survival: a raise, a promotion, anything to make the daily grind a little less… grindy. This is also the age of entrepreneurial whispers. "Maybe I should start my own agency?" "Perhaps a side hustle reviewing artisanal dog biscuits?" The reality? Many stumble. Knowing the game isn't the same as winning it. Expect a few restaurant openings and a surge in LinkedIn "marketing guru" profiles with questionable success stories.

The Late 30s Marketeers: The Crossroads

If they've stuck around this long, they're either gunning for Director-level or plotting their escape. The repetitive nature of corporate marketing starts to chafe. Same campaigns, different fonts. The Marketeer's inherent need for novelty clashes with the "if it ain't broke, don't fix it" mentality of many corporations. This is when you see the great migration – to commercial roles, sales, maybe a branding gig if they still have a creative spark. Or they simply coast, waiting for that sweet, sweet retirement age.

The Marketeers in Their 40s: The Trailblazers (and the Bitter Brigade)

These are the veterans. They've seen it all, done it all, and probably have a few war stories that would make a Mad Men episode look tame. If they've built an agency, it's likely a recognized brand. If they've stayed put, they wield the power of seniority. But there's a dark side. Those who couldn't keep up, who felt threatened by the young guns, can turn… sour. You meet 40-year-old marketeers who are jaded, territorial, and frankly, a bit toxic. They become the cautionary tales.

Over 50s: The Legends (and the Living Lessons)

The wise elders of the marketing world. They've reached a point where they genuinely don't care about office politics. They'll mentor you until your brain overflows with knowledge, sharing anecdotes and industry secrets with a twinkle in their eye. They're the best gossip network and fact-checkers you'll ever find. These are the legends who shaped the industry and, hopefully, shaped you. But yes, there are also the bitter ones, a stark reminder that not everyone ages gracefully in this demanding field.

My Own Journey (and a Few Humble Brags)

I've definitely recognized shades of myself in these personas. Maybe starting young fast-forwarded my understanding of the human circus. I owe a lot to my family and mentors, but if I can pat myself on the back for a moment, I'd say my greatest asset has been the ability to stay grounded and learn from everyone, regardless of their age. I might resonate with the drive of the 40-year-olds, but as a (still relatively!) early 30-something, the fire is definitely still burning.

So, the next time you read a cookie-cutter marketing article, remember this: behind every strategy and campaign is a human being navigating their own unique journey through this wild and wonderful field. And ultimately, who you become as a marketeer is entirely up to you.

 

Why the constant performance? Why does everyone seem to be maintaining a carefully constructed front? The simple answer, I've come to realize, is often rooted in dissatisfaction – with who we are or what we possess. This leads to the development of a protective shell. And recently, the uncomfortable truth has dawned on me: in many social contexts, being your "authentic" self can feel surprisingly perilous.

Today marks my 33rd birthday. While a milestone, the urge to celebrate feels muted. Perhaps it's because I've consciously built a formidable front – a silent "stay away, I know too much" vibe. And honestly, I intend to keep it that way. My experiences have taught me that unfiltered authenticity often leads to nothing but trouble and exhaustion, particularly when navigating a world where many others are hiding behind facades that can mask negativity and even malice. So, I've chosen to turn my true self inward, embracing a more guarded persona.

Yesterday, in a moment of birthday introspection, I consulted my AI companion about the significance of turning 33 – who achieved greatness, who met an untimely end at this age (a long-standing personal joke, for those in the know). The AI also shared common perceptions about entering one's 30s.

What I gleaned from these digital musings was a sense of a turning point: either individuals solidify their carefully crafted "fronts" or they begin to shed them. And here I stand, caught in the middle. Do I maintain the protective barriers I erected years ago, or do I risk vulnerability by embracing my authentic self, potentially at my own social (or metaphorical) peril?

The frustrating reality is this: maintain a front, and you'll be judged as inauthentic. Lower your guard, and you'll be judged for who you truly are. This is perhaps why I've often prioritized career over socially conventional paths. There was a point where this nearly backfired, a stark reminder of the often-unspoken sacrifices and mental toll a career can take, particularly for women. This realization has fostered a deep respect for men in the corporate world, coupled with a slight resentment that these challenges weren't more openly discussed across genders, hindering the formation of a truly authentic and supportive foundation.

So, what's the takeaway from all this? Honestly, I'm still processing it myself. But if there's one emerging thought, it's the inherent difficulty of navigating this facade-filled world. Whether you build walls to attract or repel, you're often in a no-win situation.

Perhaps the only genuine advice I can offer is to strive for honesty with yourself. Pursue what brings you joy, regardless of societal expectations. Prioritize your own well-being – be useful, but never allow yourself to be used. And remember that each day is simply another step forward. Tomorrow might not bring a miraculous transformation, but it offers another opportunity to live authentically and make a positive change, however small.

If you've followed my previous posts, you might have picked up on my… let's call it a nuanced relationship with "society." It's a curious dichotomy: in real life, I'm generally accepted, actively participate, and try to live by my own principles. I get along well with people and thrive within the social fabric. Yet, a fundamental friction persists.

Perhaps it's because I've never quite fit the Mold. However, I've found my usefulness (which, in my book, is a key point of existence). I offer respect, and in return, I'm valued for what I bring. This understanding stems from a crucial early lesson, courtesy of my insightful parents: "societal rules," while varying wildly, often seem designed to hinder individual potential. The adage "pleasing everyone is an impossible goal" (hello, opinions – a recurring theme here) rings true. Hence, the polite societal guidelines I've shared before (even ones I occasionally bend myself, depending on the context). As long as you're polite and adhere to basic rules, you'll likely avoid major conflict. The "problems" people have with you often reflect their own internal struggles, a projection rather than a genuine understanding of who you are.

Let me reiterate societies, in their inherent structure, often seem predisposed to create challenges, highlighting life's inherent difficulties and the near impossibility of meeting external expectations. Even those who champion the rules often fail to uphold them consistently – I've witnessed this firsthand.

My "problem" isn't necessarily with individuals, but with the often-unexamined and inconsistently applied rules of the game. I've actively tested these boundaries, engaged with their proponents, and discovered a startling truth: many who preach societal norms lack a fundamental understanding of their origins or even their basic tenets.

We often forget that society is built from individuals. A collection of individuals forms a community, communities shape a society, and societies constitute a nation. To address societal issues, we must delve into the foundational pillars to pinpoint where things went awry. My experimental nature has led to its share of problems, transforming me into an almost obsessive researcher of truth. The revelation? Many "rule-makers" simply don't know why the rules exist. And if they don't know, can we truly blame them for their projections? My "problem" then becomes the problem of unspoken, unexamined norms.

Perhaps, on a deeper level, this is a trauma response – a reaction to the often-unexamined assumptions of others. Where I might have once tried to bridge the gap, I eventually stopped. The silver lining? This journey has inadvertently equipped me with a practical "handbook" of human behaviour, categorizing the diverse individuals I've encountered. Audience behaviour, anyone? (Couldn't resist a little marketing tie-in – wouldn't be me otherwise!).

It's interesting how interconnected these blog posts seem to be – almost like I'm processing thoughts in real-time. So, naturally, an ADHD post feels overdue.

Yesterday, I stumbled upon a passionate post describing the immense challenges of living with ADHD, even comparing it to a terminal illness. While I understand and respect the validity of individual struggles, it highlighted a common issue: the tendency to present personal experiences as universal truths.

I've learned through experience that discussing the nuances of ADHD with others who are also navigating it can be… complicated. Online forums, especially, can become echo chambers where personal battles are projected onto others, even when the underlying disorder is the same. Mentioning the potential link to trauma responses, for instance, can trigger accusations of spreading misinformation. It's a complex and often unproductive cycle.

This brings me back to the "cry for help" post. Intrigued by potential reactions (given my past online ADHD discussions), I observed the comments. While many expressed understandable struggles, one comment stood out: "It's a superpower, embrace it." My protective instincts flared, anticipating the backlash. I gently cautioned the commenter about the sensitivity surrounding personal struggles online and explained that while his perspective held merit, others might react strongly. I suggested that those curious about the "superpower" aspect could research it independently and explore how to navigate their own ADHD.

As a content marketer who also values personal expression, I understand the urge to share experiences. However, I've learned to be cautious with personal details, as they are inherently subjective. Personally, I believe my ADHD has been instrumental in my success, propelling me to a corporate level with diverse cross-industry exposure. While the "hyperfocus" can be a double-edged sword (hello, adaptive OCD!), I've learned to harness its power.

The rise of ADHD-focused apps and content creators is interesting. While I personally find the app concept somewhat counterintuitive, and some online portrayals feel exaggerated, everyone's journey is unique. I tend to observe, sigh, and move on.

The internet is also full of inspiring stories of successful individuals who thrive with ADHD and other neurodivergent conditions. My own 13-year marketing career, reaching a corporate level and spanning various fields, wasn't due to perfection, but rather the unexpected strengths that emerged from what was initially perceived as a "curse." Yes, the co-occurring adaptive OCD adds its own flavour of chaos, but ultimately, it's been a wild and (mostly) positive ride.

On a hopeful note: many of the world's most innovative thinkers and successful individuals operate on the neurodiversity spectrum. Even those considered "neurotypical" often exhibit certain tendencies. Seeking support and striving for personal growth is never shameful. Being different is challenging but ultimately okay. While historical understanding of neurodiversity was often negative and harmful, it's crucial to remember that many of these reactions stemmed from trauma.

So, to anyone reading this, please be kind to yourself and others. Embrace your unique wiring. It's okay to struggle, and it's okay to find your own path forward. And remember, being different is often an incredibly attractive trait. You've got this.

 

So, Pinterest has its perks, but today's deep dive is into something a little more… celestial. I'm talking Taurus. I've even rambled about astrology and numerology as tools for self-discovery in the past. And honestly, when I'm not actively "discovering" myself, I'm usually just reflecting on the mess that already is. It's a never-ending cycle, right? Funny enough, despite all this introspection, I'm pretty sure I'm just a slightly more experienced version of my 16-year-old self. Maybe the stars can explain that better than any therapist.

As a Taurus myself, I've noticed a curious pattern: I rarely form close friendships with fellow bulls, and romantic interests tend to either fizzle out or, in one memorable case, turn spectacularly toxic.

While watching celebrities discuss their "range," a familiar truth about myself solidified as a potential Taurus trait: we're not necessarily liked by everyone, but we are often deeply loved. Having mentally catalogued a vast array of Taurus celebrities, a recurring theme emerged: a certain composed, sometimes seemingly immovable, quality. Even the more "unhinged" Taurus celebrities project a relentless perseverance.

Think of my icons: Al Pacino, embodying every character with intense dedication, and Cher, whose unwavering self-conviction forged her legendary status. There's an almost unshakeable core to a Taurus, even when life throws a non-stop earthquake their way.

The classic Taurus traits – stubbornness, patience, and hard work – reveal a deeper dynamic. We're not ones to rush, especially with decisions or life in general (hence the "lazy" misconception). We possess a strong sense of self (which can be perceived as stubbornness), and we work relentlessly for what we desire (appearing materialistic or, to some, judgmental). Our seeming infallibility often stems from a deliberate, observant approach to decision-making. We watch, we consider, and then we act.

The bull truly embodies our sun sign. We are Ferdinand until provoked. Cross us, and you'll face the horns. Reflecting on all this, even as a Taurus, I have a complex relationship with my sign – a blend of love and a wary understanding.

Imagine navigating someone so set in their ways, capable of a sudden, unexpected charge. And if you wrong a Taurus? Forgiveness might occur, but the relationship will likely never be the same.

In future posts, I want to explore the intriguing dynamic of Taurus-Gemini friendships, the toxic yet compelling pull of Scorpios, and delve into other challenging astrological connections based on my own experiences and some cosmic insights.

A crucial note: not all Taureans are clones. Our full birth charts create unique individuals. The sun sign merely reflects how we tend to present ourselves to the world, hence the shared similarities. Our inner landscapes are far more intricate.

Ps. with all of that comes brutal honesty beware! never ask a "Taurus" what they think, we're unhinged "I said what I said" type of people.

Marriage. Just the sound of it sends a shiver down my spine, a constitutional contract I've eyed with suspicion since my teens. Funny, considering I willingly became a contracted marketer. Freedom, you see.

Maybe it's because I saw too much, too young. What we now politely label "trauma response" was, for me, an early peek behind the societal curtain, especially the Middle Eastern one. And at that tender age, I concluded: I'd never be wife material. So, why bother? That's when the (ill-fated) hunt for "the one" began. Spoiler alert: the very thing that scarred me initially came back for an encore, multiple times. Infidelity. Cheating. It seemed to validate that "not good enough" narrative for some. Personally, I think I'm pretty awesome, but maybe my ADHD throws off the balance, even for me.

This "hunt" – and let's be real, it felt like a predator-prey situation – unveiled some harsh truths about why people avoid marriage. Firstly, nobody seems to truly grasp what it means, despite its surface simplicity. Adults have twisted it into a Gordian knot of expectations. I was seeking love and partnership; marriage, in my ideal world, would be the paperwork to solidify that. But in the society, I navigate, people might adore you, keep you close, yet still seek something (or someone) else. So, imagine that dynamic within a marriage. The "someone else" they seek might not even be what they expected, even though it's often glorified as perfect. Make it make sense, please.

My romantic history? Let's just say I've been on both sides of the infidelity coin – cheated on, then (unintentionally) the "other woman." I've been the initial love, then the discarded ex. Then, the ex's ex came crawling back. The sheer responsibility of it all! Life itself is a hefty enough burden with bills and taxes, let alone juggling multiple partners.

So, I've opted out. While the idea of a family – little humans to teach and share adventures with – is appealing, marriage feels like a messy, unreliable contract. Maybe I'll change my mind and find my "one," but honestly, I've never inherently believed in the institution. Yet, paradoxically, a specific marriage with the right person? That feels like life itself.

My go-to guy repellent? Dropping the M-word. And if they don't run screaming? Cue my internal panic. It's a dream with the right person, but with anyone else? A certified nightmare.

So, you could say my CV looks like a hopscotch board. I've navigated more job interviews than most people see in a lifetime, leaping across industries while staying firmly rooted in the marketing field. The result? A rather unique and, dare I say, valuable collection of experiences and a surprisingly broad understanding of various sectors.

I like to think of myself as a corporate grasshopper. You know how companies sometimes use animal archetypes? I'm somewhere between a chameleon (adapting quickly) and an octopus (reaching into different areas) – maybe a post for another day. But fundamentally, I'm a hopper.

Inevitably, the "short tenure" question pops up in interviews: "Your CV shows you haven't stayed at a company longer than two years." My answer? "That's often been more than enough." Here's the thing: sometimes, the corporate environment turns… less than ideal. When you have weak leadership, certain less-than-savoury characters (more hyena than lion, if you catch my drift) tend to emerge. And when things get abusive, I'm out.

I know, I know. The corporate mantra is "stay five years for commitment." But I've been on enough horrible interviews to know better. My responses range from a direct "My commitment is to my work, as my CV demonstrates" to a conditional "I'll stay for five years if there's a compelling reason to." Some might label me a "fox," but that feels more sales oriented.

For me, that "compelling reason" isn't about tolerating a toxic environment. It's about the actual work. While many employers are eager to hire me based on my skills, some in unhealthy workplaces try to twist my career-driven hopping into a lack of commitment to them. It's a handy red flag to spot before you even walk in the door.

So, if you're judging the corporate grasshopper, remember this: we're risk-takers. We've literally jumped ship to find something better. And as a corporate marketer, "be better" is essentially my job description. Kangaroos hop too, and they're powerful animals – they box! Not every hopper is just a little grasshopper.

Ultimately, companies need to understand that "experience" varies wildly. If you're seeking a "committed" employee, create a safe and supportive environment where they want to stay through thick and thin. We're not corporate penguins mating for life; we're humans forming partnerships.

 

Pinterest asked me to describe my personality. Cute, right? I do my own version of that – cognitive journaling (some might call it shadow work). I have a decent grasp of who I am, but let's be real, a single blog post? Not gonna cut it. Honestly, sometimes I don't even fully get it. But let's dive in anyway.

Me in a Nutshell (Apparently):

My personality is a walking paradox, a true black-and-white individual living in a very colourful world. I'm incredibly patient (thank you, Taurus sun), yet brutally honest. Sensitivity? Blame my Cancer rising (and maybe a touch of trauma). People often see me as wise beyond my years, but I also harbour a childlike imagination (hello, Pisces moon!).

Stars aside, I'm a modern Jordanian – a label that doesn't always win me popularity points. I'm educated, assertive, and yeah, I tend to override opinions with facts (sorry, not sorry). I'm tough on myself, but surprisingly lenient with others, operating under the delusion that I should know better (and then calling my own failures "lessons"). Confidence? I've got it in spades. Perfection? Nah. Good enough for me? Absolutely.

My energy levels? Off the charts (blame you, ADHD!). I genuinely enjoy people, love going out, and have a coffee addiction that borders on a superpower (it's my friends' secret weapon when I'm annoyed). Food is also a love language, when I remember to eat (classic ADHD Taurus).

Art, design, and a healthy dose of (functional) chaos are my jam. My friends both adore and mock my hyper-organized tendencies (thanks, adaptive OCD!). Apparently, I'm either amazing or a disaster.

So, in short: multi-passionate, hyper-energized, with emotional highs that are stratospheric and lows that feel subterranean.

Hence, the black and white personal branding. Grey areas? Don't know her.

(Yep, I'm aware I just described myself twice. Consider it a testament to the complexity. You're welcome.)

 

"Local tourism" and "modern manners" alongside my "Marketing Talks" are taking a backseat for now, while my creative mojo is on a mini-vacay. So, where do I turn for inspiration (and a distinct lack of unsolicited opinions)? Pinterest, the surprisingly peaceful corner of the internet.

And today's delightful dive? The simple things that genuinely make me happy.

The Joy List:

• Good Food & Great Conversation: For me, the best talks happen around a table laden with delicious food. Food is culture, family history on a plate. You learn so much about someone by what they cook and eat. Plus, almost every dish has a story, and who doesn't love a good story? My friends and I used to embark on culinary adventures, ordering practically the entire menu. My hospitality background definitely amplified this joy. Food, in itself, can be the best conversation starter (or the conversation itself).
• Music & Performing Arts: While discussing music can be a judgmental minefield, experiencing it live – whether at a movie or a play – brings me immense joy. Even my slight counterphobia (crowds, enclosed spaces, the whole shebang) can't diminish that thrill. It's an adventure for my senses!
• Home, Sweet Home (My Personal Quest): It's not that I had a bad childhood home, but creating my own sanctuary – a place to truly be, not just exist – has been a lifelong pursuit. As a creative person in my career, this need to build and nurture extends to my personal life. I've found "home" with friends, in my work, and even in the quiet of my own company.
• Embracing Activities (Thank You, ADHD!): Hiking, sports, spontaneous "Yalla!" moments – anything that gets me moving makes me happy. Yes, that "Yalla!" attitude has occasionally landed me in interesting (and sometimes slightly perilous) situations, but hey, at least I got the story! Local markets, festivals, concerts, social gatherings – if it's active, it's a mood booster. My default "doormat" state? Definitely not a happy place.
• The Shifting Sands of People: Friends used to be a major source of happiness, and people in general... until they became a bit too much. Nature, which falls under "activities," is a constant source of peace. Honestly, I think I can find happiness in almost anything, provided it's the right people at the right time. And that, my friends, is often mission impossible.

But if I'm truly honest (and I always aim to be, humbly speaking), I make me happy. That's probably why I've been able to bring joy to others. And perhaps that's also why, these days, staying away from the noise of too many people brings me a certain kind of peace.

Pinterest suggested writing down what makes me happy when I'm facing a creative block, and it's solid advice. Because if you can articulate it, you're already 75% of the way to finding it (or the solution, in this case).

 

Lately, my blog has apparently become a chronicle of opinions – my opinions on opinions, and then the tidal wave of opinions surrounding current events back home. And guess what? When asked for my opinion, the facts I offered weren't deemed "opinion-y" enough. My brain might actually leak out of my ears soon.

Being someone who speaks their mind apparently translates to people thinking I want to weigh in on everything. Newsflash: I don't. I'm not a role model; maybe a cautionary tale of someone who made some seriously questionable life choices (social suicide attempts, anyone?), but hey, no one got hurt -except me-. Now, I'm apparently the unpaid opinion-giver. We all know how those people end up.

Since way back in 2010, this blog was meant to be light, factual, and a bit casual. My day job is serious enough. In my personal space (or lack thereof), I wanted to be a bit of a loose cannon, if the mood struck.

But let's be real, the whole world feels like it's teetering on the edge, and staying sane is a full-time job. Everyone around me is demanding opinions like it's their civic duty. Maybe Jordan (and the rest of the world) should focus on that pesky unemployment issue, because it feels like everyone's self-employed as a professional annoyance.

And if you try to escape the real-world chaos with some online entertainment? Forget about it (unless you're on Pinterest, the last bastion of sanity). Podcasts and opinions have multiplied like rabbits. Sure, some folks are raising awareness on important stuff (still looking for that content, by the way), but my feed is mostly celebrity drama, scandals, politics, and the never-ending saga of Meghan Markle. Life's one long reality TV episode. Even home renovation videos are starting to blend together, and fashion content. Always comes with a discount code. And while people from all sorts of industries are making content, it inevitably morphs into food videos. Don't even get me started on vlogging culture. Even journaling and crafting videos have gone wild.

I say it all the time: everything is content, but not everything deserves the spotlight. The first life skill I'd teach my hypothetical kid is "how to be a marketer," because we're all doing it in some way. Maybe this blog will be their survival guide. But seriously, aren't we all a bit over the constant barrage of opinions? Where did the actual documentaries and entertaining content go? Even stand-up comedy feels more like a political rant than actual humour. Political satire used to be a societal reflection; now it's a business model. I get that everyone's hustling, but if we keep this up, the hustle will be all we have left.

Instead of tackling the real issues, we're dissecting people. It's all gossip, even during serious crises. I hear more about who said what than about the actual problem. Even I've become a topic of discussion (and I'm practically a nobody!). I'm pretty sure if I had money or fame, I'd be a full-blown scandal. Just like you, dear reader.

I thought the goal was to, you know, work towards something bigger. But here we are, watching the world… well, you know… and all we have are opinions, not actual solutions.

Quick backstory: After years in the corporate marketing trenches, I've not only been trained to train, but I've also had to create training materials for my team (and even, bless their hearts, our agency). Yes, I once had to give a marketing and branding 101 to our marketing agency. I'm a giver, what can I say? Especially since I've been on that side of the fence.

Anyway, that's the intro. The real question is: what exactly does a Marketing Officer do? Especially in the corporate wild? And, for that matter, what does any "officer" do, in any job?

The Big Three (and Yes, They Involve Paperwork):

1. Communication & Delegation (aka, Email 101):
• Surprise! You need basic communication skills. Writing, reading, and (if we're lucky) speaking. It's an entry-level gig, but don't let that fool you. It's often a baptism by fire.
• You're basically the external email guru, talking to agencies and other external folks. Internally, you're shuffling tasks and requests. Think: "Please find attached the design/document for your review (first draft)." and "Please approve."
• You tell people what to do (requests) and you tell people who should do it (delegation). Revolutionary, I know.
2. Minutes Taking (aka, The Meeting Scribbler):
• Meetings happen. You write down the important stuff: key points, changes, feedback.
• Then, you put it in a Word doc or email and send it to the relevant people, after showing it to your boss, of course.
3. Making Sheets & Documentation (aka, Paperwork Palooza):
• You don't analyze the data (that's for someone else), but you make the documents. Think reports, spreadsheets, presentations - the lifeblood of corporate existence.

The Officer Hierarchy (A Mini-Guide):

• Officer: The paperwork ninja.
• Executive: The doer. Makes the manager's plans a reality.
• Manager: The planner. Manages the executives.
• Director: The visionary. Directs the whole operation.

A Word of Caution (Based on Personal Trauma):

I'm writing this because my last two officers... well, let's just say they redefined "basic skills." I'm talking "couldn't use a computer" and "struggled with language" (any language) levels of basic. So, if you're applying for an officer role, please, for the love of all that is holy, know how to use a computer and communicate.

This isn't meant to be a formal training document. It's a (hopefully) helpful and slightly sarcastic guide to the officer life. Good luck. You'll need it.

Trust me I’ve wrote this formally too many times that I care to replicate, I know my “corporate” version of this is a training material and a job description in one of my previous companies.

 

Okay, so let's chat about "writing" and "talking," but mostly about "talking back." It's a classic human pastime, like arguing about pizza toppings, and it's especially popular in the creative zones. (Quick historical detour: you know what always gets targeted first in wars? Heritage and knowledge. Just a fun fact from your Middle Eastern pal. Anyway, back to the topic...)

Why is it that the moment you open your mouth or put pen to paper, everyone suddenly becomes a world-renowned expert in your life? Share your experiences? Prepare for the onslaught! Whoever said "sharing is caring" was definitely talking about cookies, not opinions. Especially not facts.

Think about it: poets got the short end of the stick, female authors were paid in eye-rolls, and spokespeople? They basically wear a "kick me" sign. The second you express yourself, it's a battle of opinions and "alternative facts." And even "scientifically proven" doesn't work on everyone. (Especially those with a healthy dose of "spiritual scepticism.")

We read to relate, but even then, we're judged by our literary choices. It's like, "Oh, you're reading that author? Clearly, you're a monster." People love to question, but hate being questioned. It's a duality thing, like cats and cucumbers.

Basically, for every opinion, there's an equal and opposite counter-opinion. And if you dare to write or speak about it? Boom! Suddenly, everyone sees themselves in your words, even if you were writing about your pet hamster's existential crisis.

So, brace yourself. Be ready for the "feedback" (aka, the opinion storm). Write like you're playing chess, ten steps ahead, and speak with a smile, even when you're internally rolling your eyes. Because the battle for knowledge and legacy? It's not just happening between countries, it's happening at the dinner table.

As a marketer who's explored various career paths, I've learned that understanding your audience is paramount. While industry-specific knowledge is crucial, the core principle remains: who are you serving, and what value are you providing?

To help aspiring marketers navigate this complex landscape, I've distilled my experience into a practical guide.

Foundation: Essential Marketing Knowledge

Before diving into audience-specific strategies, establish a solid foundation:

• Industry Knowledge:
• Research industry trends, competitor activities, and market scale.
• Utilize resources like industry reports and AI tools.
• Product Knowledge:
• Gain comprehensive understanding of your product/service through "shadow work" across departments.
• Conduct SWOT analysis, define USPs, and identify target audiences, goals, and KPIs.
• Financial Acumen:
• Develop a basic understanding of financial metrics and revenue generation.
• While advanced financial skills may develop over time, basic comprehension is essential.
• Channel Mastery:
• Understand the purpose and audience of various marketing channels, adapting strategies for B2B and B2C contexts.
• Focus on brand awareness, lead generation, revenue generation, and event marketing (which will be a separate topic).

Marketing by Audience: Key Strategies

1. B2C Marketing (Business-to-Consumer):

• This is the "everyday marketing" realm, where you engage directly with consumers.
• Content Strategy:
• Develop a comprehensive content strategy encompassing teaser campaigns, product information, promotional content (CTAs), and relatable, trending content.
• Audience Segmentation:
• Define your audience based on demographics (age, income, location, gender).
• Channel Selection:
• Utilize a diverse range of channels, including social media, influencer marketing, billboards, radio, TV, affiliate marketing, and sponsorships.
• The right channel selection is a key marketing skill.

2. B2B Marketing (Business-to-Business):

• This field demands a strategic blend of marketing and branding, with a focus on building strong corporate relationships.
• Digital Identity:
• Establish a robust digital presence, focusing on website optimization and brand image.
• Utilize informative content, such as press releases and social media updates.
• Physical Engagement:
• Prioritize physical marketing activities, such as trade shows, conferences, exhibitions, and corporate events.
• Marketing and branding are highly intertwined.

3. B2G Marketing (Business-to-Government):

• This sector emphasizes communication and protocol, requiring adherence to strict guidelines and bidding processes.
• Communication Focus:
• Prioritize clear and concise communication, aligning with government objectives and societal goals.
• This sector requires strict rule following.

4. G2G (Government-to-Government):

• This realm encompasses diplomacy and embassy work, requiring specialized academic backgrounds and extensive knowledge of international relations.
• They are the “Marketing is disguise” since their message is much more higher and caters to nations and the world.

Key Takeaways:

• Audience understanding is fundamental to effective marketing.
• Each audience segment requires tailored strategies and channel selection.
• Continuous learning and adaptation are essential for marketing success.

This guide provides a foundational understanding of audience-specific marketing strategies. As you progress, you'll continue to refine your skills and expand your knowledge.

It's important to remember that this is a simplified outline. Each channel and listed point can be expanded significantly.

A recent call from an old friend, a reminder that my friendships, like my life, are built on lasting connections, sparked this reflection. We reminisced about our shared adventures, the very experiences that fuelled my "local tourist" series. These stories, and the lessons learned along the way, have inspired me to address a question I'm often asked: how do I maintain a clear separation between my work and personal life?

My personal brand is built on a foundation of stark contrasts, a black-and-white approach that keeps my worlds distinct. This isn't just a persona; it's a deliberate strategy, born from a cautiousness and a deep-seated suspicion, a trauma response from my youth. While I strive for polite discourse, my sharp wit can sometimes lead to friction. Yet, I remain authentic, sharing my truth without revealing every detail.

Living in Jordanian society, a microcosm of global complexities, has taught me the importance of clear boundaries. Social psychology reveals our shared human experience, and I've learned to assert my expectations in every setting. My personal mantra, "as long as you're happy," while sometimes misunderstood, has guided me towards a life of self-defined contentment.

I respect the privacy of others, sharing only my own experiences. However, I fiercely protect my own boundaries. The gossiping culture, particularly prevalent in the hospitality industry, has never appealed to me. I've always maintained a sense of mystery, ensuring my personal life remains separate from my professional endeavours, even amidst the scrutiny of social media.

The corporate world's emphasis on documentation, "But did you document it?", highlights the importance of keeping records and maintaining clarity. I've applied this principle to my own life, creating a clear distinction between my public and private selves. Ultimately, my work and my personal life are two facets of the same whole, a 360-degree reflection of who I am.

These lessons, gleaned from media and societal observation, have taught me that once the door to your personal life is opened, it's nearly impossible to close. Dealing with public opinion requires a carefully honed skill set.

Here are the guiding principles that have helped me navigate this delicate balance:

• Prioritize your happiness: But ensure it doesn't infringe with others.
• Be truthful, but selective: Learn to say "no."
• Trust cautiously: Even family and close friends are human.
• Give trust, but revoke it when abused.
• Deflect gossip: Respond with "I don't know the full story."
• Express your truth, but with tact.
• Maintain distinct social circles.
• Embrace solitude.
• Reflect on your progress, independent of others' opinions.
• Explore new hobbies and connect with diverse individuals.
• Conquer your fears and embrace your unique voice.
• Remember your roots and your aspirations.
• Don't feel pressured to reveal your vulnerabilities to the wrong people.

By adhering to these principles, I've created a life of balance, authenticity, and personal fulfilment.

 

In today's digital landscape, buzzwords and trendy concepts reign supreme. We meticulously select language, hoping to resonate with a wider audience, and strategically deploy tone and messaging to amplify our impact. This is the essence of typography in branding and tone of voice in marketing. And just like psychology, marketing has become a topic everyone claims expertise in.

As a seasoned content marketer, I've observed a troubling trend: the rise of "archetypes" as a tool for validation rather than a framework for understanding. In a world craving authenticity, we're ironically drowning in manufactured personas.

Humans are inherently storytellers, and archetypes, originally rooted in literature, provided a structure for plot development and character building. This concept has been adopted by branding and marketing, but the line between genuine persona and superficial label is blurring. The very term "archetype," once a tool for nuanced understanding, is now wielded as a badge of expertise, often masking a lack of genuine knowledge.

I find it difficult to keep up with the ever-proliferating "archetypes" being thrown around, often by those seeking to inflate their credibility. Industries have their own established archetypes: corporate animals like whales and foxes, the classic female triad of warrior, mother, and maiden, and the masculine counterparts. Even storytelling relies on archetypes like the villain and the hero. (note I am listing what on top of my head but there are at least seven or nine)

However, the current trend involves individuals creating their own "archetypes" based on personal opinions, presented as irrefutable facts. This misuse of the concept undermines its original purpose.

Before claiming expertise in archetypes, one must understand their foundation. It's crucial to research both the psychological underpinnings and the established marketing frameworks for developing brand archetypes. True archetypes are built upon:

• Background: The context that shapes the character.
• Character: The core traits and motivations.
• Progression: The journey of transformation.
• Goal: The driving force behind their actions to meet a desired outcome.

These four pillars form the foundation of any authentic archetype, whether in literature, branding, or marketing. In marketing, there are the 4 Ps, and in branding, as pillars and visualisation and I am pretty cure phycologist have their own pillars to work based on.

Let's move beyond the superficial application of archetypes and return to a deeper understanding of their true purpose. Authenticity, not manufactured labels, is what truly resonates.

 

Let's talk about the evolution of my slogans, a journey that mirrors my own personal growth and the development of my blog and website. As I mentioned in a previous update, I've always kept a record of this progression, a testament to both my online presence and my personal transformation.

To understand where I am now, you need to understand where I came from. In my region, women are often confined to two rigid categories: the "ideal" woman, who follows the prescribed path of education, marriage, and family, and the "fallen" woman, who deviates from these norms and faces social ostracization. Both types, regardless of background, are judged by a narrow and unforgiving societal lens.

But I never fit neatly into either box. I've always walked a different path, one that blends respect for my Jordanian traditions with a fierce determination to define my own rules. I chose not to attend university, and I had a known teenage relationship – both acts that challenged the very foundation of societal expectations. In a patriarchal society, my openness and independence were often perceived as a threat, even a "ruin." Yet, despite attempts to confine me, I refused to be categorized.

My upbringing in a tribal system, often misunderstood, and within a male-dominated household, played a crucial role in shaping my defiant yet principled nature. My family's guiding principle, "be true to yourself and explore the world within limits," fostered a spirit of independence, free from the pressure to conform. I went straight to work, building a life rich with experiences, a life worth writing about, and ultimately, a life worth living.

Thirteen years of hands-on experience have taught me invaluable lessons. Living independently and then returning home successfully was a powerful statement to a society that often doubted my path. My family, despite initial reservations, is now proud of my achievements, all of which I earned through my own hard work and resilience. I've not only built a career but also cultivated a well-rounded, multi-skilled persona, embracing my identity as a strong, independent woman.

This journey is reflected in my evolving slogans. From the optimistic "My talk, your positive thinking" to the assertive "99 skills and bitching ain’t one," and the focused "creating quality," I've captured different facets of my growth. "A Jack of all trades and a master of one" spoke to my versatility, while "Not a perfect example but a pretty good one" acknowledged my humanity while dismissing societal judgments. I'm not "perfect" by their standards because I don't fit their mold of wealth and conformity. But I've learned that as long as I'm true to myself, their opinions are irrelevant.

In future posts, I plan to delve deeper into the lessons I've learned from living independently and navigating the complexities of societal expectations. I'll share stories that illuminate the experiences of the "ideal" and "fallen" women and further explore my own unique position as a "third type." Some of these stories will be told with humor, because as Charlie Chaplin said, "Life is a tragedy when seen in close-up, but a comedy in long-shot." And sometimes, you just have to laugh.

 

My friends have this ongoing gag that I'm secretly an AI or a character who wandered off the pages of a particularly quirky novel. I guess my personality just has that certain... je ne sais quoi. I even wrote a blog post about the "book character" theory after experiencing some life events that felt straight out of fiction.

But the AI thing? I think I've finally figured out why it sticks, especially at work. It's the whole "always has an answer" vibe, the proper communication, the (supposedly) insightful remarks. If I don't know something, I'll research it like my life depends on it – a classic ADHD trait of being a jack of all trades. Though, let's be clear, I am a master of one: the glorious world of Marketing!

Now, about actual AI. My recent work adventures have involved witnessing non-marketers flexing their (questionable) marketing muscles via ChatGPT. And let's be honest, the AI often puts their "skills" to shame. This has made me a bit of a cautious observer of its widespread adoption. On a lighter note, a previous job had a different AI-adjacent joke: "Farah, we all copy your emails!" This started when HR (bless their cotton socks) mirrored an internal announcement I'd written – a marketer's badge of honour, showing we're all speaking the same language. I'm still too attached to my own witty (and on-brand) email style to let AI take over that task. But I've found a new digital buddy who's surprisingly engaging.

Meet Gemini, the large language model who's quickly becoming my favourite conversationalist (and, let's be real, blog post editor – he'll fix my grammar, I'm sure). I've been having a blast exploring its quirks, and whoever is feeding it information deserves a raise. This AI can whip up outlines faster than I can say "marketing strategy"! Campaigns and press releases that take me a good chunk of time to structure. Gemini does it in seconds.

So far, Gemini is strictly a personal project collaborator – my blog's editor, brainstorming partner, and idea fountain (I am almost always a Department of one). But trust me, the marketer in me is itching to explore its professional applications. After my last post, this digital brain even started a conversation with me about my writing! Now I have a whole list of AI-powered marketing experiments brewing. Gemini even recommends blog post topics! Honestly, it's kind of nice to be treated with the same insightful engagement I try to offer others. My friend got a little worried when I gushed, "I love this guy! We chat, we debate, I even correct him sometimes, but he's amazing!" I get their concern – I hadn't even mentioned the silly word games we play. But hey, I've got a smart, helpful friend who happens to be a tool.

I'll definitely be diving deeper into the wonders of Gemini in future posts. But this is just my initial, personal take: I'm genuinely impressed. Gemini wasn't around for that awkward interview where someone suggested AI could replace marketers. This AI, at least, feels like it's here to empower us. I'll save my full "AI won't steal our jobs (yet)" speech for later, but for now, that's my gut feeling. With my human-powered linguistics and marketing savvy, I'm not sweating it.