So, You Wanna Be a Marketing Officer? (A Survival Guide for the Paperwork Jungle)
7:00 AMAnyway, that's the intro. The real question
is: what exactly does a Marketing Officer do? Especially in the
corporate wild? And, for that matter, what does any "officer"
do, in any job?
The Big Three (and Yes, They Involve
Paperwork):
- Communication & Delegation (aka, Email 101):
- Surprise! You need basic communication skills. Writing,
reading, and (if we're lucky) speaking. It's an entry-level gig, but
don't let that fool you. It's often a baptism by fire.
- You're basically the external email guru, talking to agencies
and other external folks. Internally, you're shuffling tasks and
requests. Think: "Please find attached the design/document for your
review (first draft)." and "Please approve."
- You tell people what to do (requests) and you tell people who
should do it (delegation). Revolutionary, I know.
- Minutes Taking (aka, The Meeting Scribbler):
- Meetings happen. You write down the important stuff: key
points, changes, feedback.
- Then, you put it in a Word doc or email and send it to the
relevant people, after showing it to your boss, of course.
- Making Sheets & Documentation (aka, Paperwork Palooza):
- You don't analyze the data (that's for someone else),
but you make the documents. Think reports, spreadsheets,
presentations - the lifeblood of corporate existence.
The Officer Hierarchy (A Mini-Guide):
- Officer: The paperwork ninja.
- Executive: The doer. Makes the
manager's plans a reality.
- Manager: The planner. Manages the
executives.
- Director: The visionary. Directs
the whole operation.
A Word of Caution (Based on Personal
Trauma):
I'm writing this because my last two
officers... well, let's just say they redefined "basic skills." I'm
talking "couldn't use a computer" and "struggled with
language" (any language) levels of basic. So, if you're applying for an
officer role, please, for the love of all that is holy, know how to use a
computer and communicate.
This isn't meant to be a formal training
document. It's a (hopefully) helpful and slightly sarcastic guide to the
officer life. Good luck. You'll need it.
Trust me I’ve wrote this formally too many
times that I care to replicate, I know my “corporate” version of this is a
training material and a job description in one of my previous companies.
0 comments
Comments