My professional journey began in 2012 with a deliberate step into the workforce before committing to a university major. This decision led me to a role as a Customer Service Representative – Outbound (Tele-Marketing) at a reputable outsourcing firm in Jordan, an experience that, while seemingly foundational, proved to be a fertile ground for developing essential communication and persuasive skills. Being selected to represent DU, an Emirati telecommunications company, provided invaluable training directly from the brand itself. This early exposure yielded notable achievements, including commendations from DU HQ for innovative upselling techniques and exceptional customer service, with call examples even being used for training purposes. Furthermore, I achieved the distinction of completing over a million calls in a solo upselling campaign and proactively improved team performance by rewriting and sharing effective call scripts.

After a year and a few months, my burgeoning talent was recognized, leading to a headhunting opportunity from Bayt.com as a Relationship Manager – Account Manager within their international division in Amman. This pivotal experience ignited a clear direction, shifting my focus from sales towards the dynamic world of marketing. My path continued with SADDA Solutions, a company founded by a respected Jordanian architect, offering "Business Solutions" encompassing early-stage social media marketing, AdWords, branding, and strategic sales support. This role provided the first true platform to showcase my creative and strategic abilities. Highlights included successfully converting leads through telephonic meetings, nurturing client relationships with compelling proposals, and spearheading the establishment of the company's social media "Agency" department.

The burgeoning landscape of social media and digital marketing became an undeniable draw. Seeking a more expansive role where creative ideas could flourish and a deeper understanding of platforms like Facebook and Twitter (then at their relative infancy) could be cultivated, I found myself at Mazaj FM, a popular local radio station known for its engaging brand image. As a Senior Community Manager within their agency section, I managed the station's top-tier accounts, excelling in crafting social media content calendars, contributing to design elements, actively participating in high-profile social events, and gaining exposure to audio and video production. This period marked a significant step in establishing my name within the local marketing scene.

The rapidly evolving digital landscape presented numerous opportunities. Collaborations with various agencies on a freelance basis further honed my social media marketing skills. This led to an exciting foray into the fashion industry as a Content Marketing Manager for a local designer. My responsibilities encompassed creating diverse content (visual and textual) across various marketing channels. This association with Baddr Adduja proved to be a significant networking catalyst, resulting in another headhunting opportunity in a different sector. During this time, I contributed to the designer receiving international accolades and recognition from Her Majesty Queen Rania of Jordan, and I had the privilege of co-hosting the brand's 15th-anniversary celebration, attended by prominent figures and royalty.

My accumulated experience in marketing and social media paved the way for a headhunting opportunity within the burgeoning fintech sector. Joining HyperPay, a regional payment solutions company navigating a competitive market. Which supported my growth in later stages to take on a role that would lead me to become the youngest Cluster Manager in the hospitality Industry. At HyperPay my focus was on marketing this young brand with significant potential. Key achievements included developing and implementing successful B2B marketing strategies, designing and launching a corporate blog that served both clients and their customers by promoting secure online payments, creating engaging blog content that drove website traffic, and remotely managing HyperPay's participation in the prestigious eCommerce & Payment Exhibition in Dubai.

A brief but impactful period followed in a travel agency, opening the door to the hospitality industry. This short tenure saw the launch of my first viral marketing campaign, alongside pioneering the trend of proactive social media engagement for travel agencies and establishing innovative partnerships with hotels, resorts, and adventure companies for joint online promotions. Furthermore, I spearheaded the creation of engaging in-bound and out-bound online travel magazines curated internally by our team.

This momentum led directly to a role at Holiday Inn Amman – an IHG Hotel. The hotel was entering a new phase, and the marketing department required significant development. My mandate was comprehensive: to build and execute a complete marketing strategy. This involved integrating e-commerce and marketing functions, updating and localizing website content, implementing brand identity standards across the hotel, designing all hotel collateral, contributing to the improvement of online reputation and guest experience, activating social media channels, promoting newly renovated rooms, driving direct bookings through the hotel website, and hosting a variety of social and corporate events.

Following a successful tenure at Holiday Inn Amman, I was promoted to Cluster Crowne Plaza and Holiday Inn Dead Sea as an eCommerce & Marketing Manager for a year. Transitioning from a city hotel to a resort environment proved to be a rewarding experience. Notably, I was the first Marketing Manager based directly at the destination rather than in cluster offices, fostering closer collaboration with operational departments and enabling more dynamic social media updates. The eCommerce & Marketing Department became a significant revenue generator with high ROI. Achievements included reaching full occupancy for multiple consecutive weekends at a large resort, implementing the Brand Refresh for both Crowne Plaza and Holiday Inn Dead Sea, and serving as the MC for the largest Christmas tree lighting ceremony in the Dead Sea area.

Further opportunities arose through referrals, including a role within the pre-opening team of the Hyatt Regency Aqaba Ayla. This provided invaluable insight into the implementation of corporate identity and the intricacies of launching a new hotel. Returning to Amman, I joined Kempinski Amman as an eCommerce & Marketing Manager, a role that served as a testament to my accumulated skills and achievements. Key contributions included promoting the newly built convention centre, supporting the sales team in securing leads, participating in the Jordan Fashion Week as part of the hotel management team, executing successful digital and online campaigns, implementing brand identity standards, and optimizing the hotel website.

Seeking new challenges, I transitioned to the events industry in 2019, joining Al-Oula for Events & Exhibitions as a Marketing & PR Manager under a consultancy agreement. This involved establishing a marketing department from the ground up, overseeing design, production, and IT departments, acting as an assistant Director of Sales & Marketing, managing the sales team, and launching numerous successful conferences, exhibitions, and events, while also activating social media channels across various formats.

In 2020, I was invited back to Al-Oula for Events and Exhibitions in the capacity of Assistant Director of Marketing, with the added responsibility of managing international exhibitions. Key achievements during this period included branding and designing a comprehensive annual calendar of exhibitions, successfully assisting in launching the Facilities Management Exhibition, and independently managing the branding, marketing, and sales for the Christmas Expo in the planning stages.

My journey has now come full circle with a return to the hospitality industry in 2022. I joined Tala Bay, Jordan’s pioneering gated community encompassing three distinct accommodation properties and three standalone restaurants. Tasked with rebuilding the marketing department after five years of limited activity, my focus has been on creating a new brand and corporate identity, developing all necessary branding materials, repositioning the destination within the market, implementing comprehensive online and offline promotional strategies for all entities, introducing engaging social events, developing a strategic marketing plan from its inception, and leading the digital transformation of the brand.

This diverse and progressive career trajectory reflects a passion for marketing, a commitment to innovation, and a proven ability to adapt and excel across a multitude of industries. From foundational customer service roles to leading comprehensive marketing strategies for prominent brands, my journey has been one of continuous learning, growth, and a dedication to achieving impactful results.

My time at Tala Bay, spanning nearly two years, marks the end of my dedicated focus on hospitality within Jordan. I am now embarking on an exploratory journey through various industries here, a piloting phase driven by the hope of finding a company where I can invest my long-term commitment. My core desire remains to discover an industry that offers significant learning opportunities and the chance to create something truly impactful, or perhaps something that is simply of high quality and genuinely entertaining. Only time will tell where that perfect fit lies.