My career started with a bang, dropping me
into tele-marketing as a 19-year-old. Starting off with people who knew nothing
about me or my background, I made a conscious decision: I showed up and I
showed off. I quickly went from answering calls to being recognized by the
DU HQ for innovative upselling techniques and having my call scripts used for
training purposes. I completed over a million calls in a solo campaign. I
didn't just meet expectations; I shattered them because society was already
looking down on me-and that became my fuel.
The Evolution: From Marketing to
Strategy
I never dreamed of becoming a Marketeer-I
wanted to be a writer or an architect. But life intervened, and I learned
quickly that the most critical skill was not a degree, but the ability to position
myself as a creative, driven, and well-educated soul in a rather stiff
society.
My talent was recognized early, leading me
to Bayt.com and eventually to SADDA Solutions, where I got my first true
platform to flex my creative muscles-from branding and social media to
strategic sales support.
By 2014, I was immersed in the first social
media movement in Jordan, addicted to the high of achieving something beyond
standard expectations. My writing and artistic background came into a
specialisation I would later define as Content Marketing. I quickly
realized that because everyone thinks they can do Marketing, I had to acquire
more skills to stay ahead: design, photography, video production, and even
eCommerce when it was a newborn in 2015. I learned to be a one-man show when
needed, solely focused on quality of work.
The Flaws and the Fight in Hospitality
My breakthrough moment came around 2016
when I jumped into the Hospitality industry- a world I worked in for six
impactful years. My start wasn't easy, and my journey was far from fair. I
faced a truly toxic environment, but I learned more than I could have imagined.
I had to push through mental abuse and stand firm against those who
tried to interfere.
It was a proving ground, and I earned my
credentials there:
- I became the youngest Cluster Manager in the history of the
industry in Jordan, a clear sign that new blood was coming, regardless
of how many "old folks" it scared.
- I pioneered the integration of eCommerce and Marketing
as a single revenue-generating unit, a reporting structure that was a
first for many of the brands I worked with, including IHG Hotels (Holiday
Inn and Crowne Plaza).
- I successfully managed the Brand Refresh for major
resorts, achieved full occupancy on consecutive weekends, and contributed
to international accolades for local designers like Baddr Adduja.
I kept pushing forward, from the
intricacies of a pre-opening team at Hyatt to the prestigious Kempinski, where
my accumulated skills were a testament to my dedication.
Living My Own Truth
After navigating the cutthroat corporate
world, a global inflation, and the turmoil of 2020, I returned to hospitality
at Tala Bay in 2022. There, I was tasked with the comprehensive challenge of
rebuilding a brand identity from the ground up, implementing full-scale digital
transformation, and re-positioning a destination—a perfect closing chapter for
my time in Jordanian hospitality.
I am still an actively learning Marketeer,
known for my quality and leadership. My passion now is to invest my long-term
commitment into a company where I can find significant learning opportunities
and create something truly impactful, or perhaps something that is simply of
high quality and genuinely entertaining.
Only time will tell where those perfect fit lies, but one thing is certain: I am living my own truth one day at a time.
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