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The Unfolding Story of my Marketing Career

I am a Marketeer first and foremost. This platform isn't my job, but my job is to know every corner of it. My professional journey began in 2012, not with a degree, but with a deliberate, risky choice: skipping university for a few years to just find myself and stay busy. That was an eventful year in my life; I had nothing to lose and a world to gain.

My career started with a bang, dropping me into tele-marketing as a 19-year-old. Starting off with people who knew nothing about me or my background, I made a conscious decision: I showed up and I showed off. I quickly went from answering calls to being recognized by the DU HQ for innovative upselling techniques and having my call scripts used for training purposes. I completed over a million calls in a solo campaign. I didn't just meet expectations; I shattered them because society was already looking down on me-and that became my fuel.

 

The Evolution: From Marketing to Strategy

I never dreamed of becoming a Marketeer-I wanted to be a writer or an architect. But life intervened, and I learned quickly that the most critical skill was not a degree, but the ability to position myself as a creative, driven, and well-educated soul in a rather stiff society.

My talent was recognized early, leading me to Bayt.com and eventually to SADDA Solutions, where I got my first true platform to flex my creative muscles-from branding and social media to strategic sales support.

By 2014, I was immersed in the first social media movement in Jordan, addicted to the high of achieving something beyond standard expectations. My writing and artistic background came into a specialisation I would later define as Content Marketing. I quickly realized that because everyone thinks they can do Marketing, I had to acquire more skills to stay ahead: design, photography, video production, and even eCommerce when it was a newborn in 2015. I learned to be a one-man show when needed, solely focused on quality of work.

 

The Flaws and the Fight in Hospitality

My breakthrough moment came around 2016 when I jumped into the Hospitality industry- a world I worked in for six impactful years. My start wasn't easy, and my journey was far from fair. I faced a truly toxic environment, but I learned more than I could have imagined. I had to push through mental abuse and stand firm against those who tried to interfere.

It was a proving ground, and I earned my credentials there:

  • I became the youngest Cluster Manager in the history of the industry in Jordan, a clear sign that new blood was coming, regardless of how many "old folks" it scared.
  • I pioneered the integration of eCommerce and Marketing as a single revenue-generating unit, a reporting structure that was a first for many of the brands I worked with, including IHG Hotels (Holiday Inn and Crowne Plaza).
  • I successfully managed the Brand Refresh for major resorts, achieved full occupancy on consecutive weekends, and contributed to international accolades for local designers like Baddr Adduja.

I kept pushing forward, from the intricacies of a pre-opening team at Hyatt to the prestigious Kempinski, where my accumulated skills were a testament to my dedication.

 

Living My Own Truth

After navigating the cutthroat corporate world, a global inflation, and the turmoil of 2020, I returned to hospitality at Tala Bay in 2022. There, I was tasked with the comprehensive challenge of rebuilding a brand identity from the ground up, implementing full-scale digital transformation, and re-positioning a destination—a perfect closing chapter for my time in Jordanian hospitality.

I am still an actively learning Marketeer, known for my quality and leadership. My passion now is to invest my long-term commitment into a company where I can find significant learning opportunities and create something truly impactful, or perhaps something that is simply of high quality and genuinely entertaining.

Only time will tell where those perfect fit lies, but one thing is certain: I am living my own truth one day at a time.

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