This blog is obviously not what I do for a living, I am not a content creator nor is it in my wishes to be one, but my job is social media and content creation in areas, I am available on almost every social platform available and know to this world, but I am a Marketeer first and foremost.

My marketing career started at the age of 19 that was in 2012; I have took the risk to skip uni for few years and go find myself and keep busy (2012 was an eventful year in my life where I lost everything I ever knew) maybe I will write about that one day but I can’t guarantee for the heavy weight that time of life was.

Marketing was not something I was dreaming to become, I wanted to be a writer (but I have this for a creative outlet) and I wanted to be an architect before graduating high-school but life had other plans and I knew who I wanted to be (which I am exactly who I wished I’d be) but not what I wanted to do, so fate intervened, will be honest I had signs pointing to this life only now looking back at my life I knew they were signs to prepare me.

I started off as a tele-marketing agent at a well-established outsourcing company, as a 19-year-old, people reared their evil heads when dealing with me but starting off with people not knowing me nor my background I showed up and showed off. Yes, I put my uni on hold but not my education and dare I say in 2012 everything was brand new, accumulating information was easier than now, where everything now is an opportunity to make money. No shame in that since what I do to brands is just that now.

A year or so after I moved from one good company to another, positioning myself as someone looking for better opportunities (not knowing back then I was “positioning” myself as such) and with my background of being raised as a social, polite and true to myself girl, my character became a centre of attention in a rather stiff society. Young and out together creative soul is a magnet of its own (later I learnt about persona’s) and as a well-educated proper English speaker became my “language”.

With that, I was fortunate enough to be part of the first social media movement in Jordan, not interested in the limelight but addicted to the feeling of a job well-done, that high of achieving something beyond society’s expectation and being part of a brand success is humbling as it ever is.

I had nothing to lose and a world to gain at the first 5 years of my career, and with the society looking down on me I got my fuel to do as I dream and desire. Never said no to a task, never said no to a project… kept learning and creating until I became a familiar in the field of Marketing.

I specialised in content creation, my writing skill and my language skills came in handy and my background as an artistic child came into a specialisation of Content Marketing in 2014 I was the first of my kind, but unfortunately Marketing is something everyone think they can do because everyone has an opinion a “theme” -if you wish- that I still see till this day among my fellow marketeers. To stay true to my own character I picked up more skills like design, and photography, got into production and video making (I took part of any and almost every project that came my way) and I even learned eCommerce when eCommerce was a newborn around 2015 and I don’t know if you know “Marketing” is an ever evolving field I can officially say I am still actively learning.

So my breakthrough moment was around 2016; I was creating viral content when viral content was hard work and I was given my opportunity to become a manager at an early start (2014); that’s when life happened, I joined the hospitality industry in 2016 (a world I still enjoy and have worked in for 5-6 years now) but my start was not easy nor my journey was fair but I’ve learnt more than expected and was able to do something we preach about in Marketing “Continuity. and not everyone can be a Marketeer) If I were to ever talk in details of the toxic world of hospitality and all I’ve faced will shock whoever is reading it, but! I have learnt more than I could imagine, I had inspirational people pushing me forward, providing opportunities and the best part, endless training and ever so exciting field of work. I made friendships that will last my whole life and to the hospitality industry I am grateful.

Cause it’s a bragging right, I was the youngest cluster manager in the history of the hospitality industry in Jordan it made my name, it scared many old folks that new blood was coming, I was also given eCommerce and Marketing as a position (reporting to Sales & Revenue) which was a first. And dare I say to many’s dismay and "interferences" I kept pushing forward even when those “many” stood in my way. I have moved to the events and exhibitions where I showed up and showed off again, regardless the “mental abuse” and the outlandish "events" that company put me through. It made me stronger, different and better at what I do and everyone knew that.

Years later now, after covid and a nearby war and a global inflation; I am still a Marketeer known for my quality of work, a one man-show when needed and leading with the best example I can lead with for my team.

I am a branding know it all and can do it all, a perfectionist with a goal far bigger than myself with a knowledge of social phycology now and more to be done and achieved.

 

So that’s what I do for a living, I am living my own truth one day at a time.