The terms "content creator" and "content marketer" are often used interchangeably, particularly with the rise of social media influencers. As a specialized content marketer, I find this blurring of lines problematic.

My journey into content marketing was serendipitous, blending my writing background with a passion for art. This led to experience in text content, design, and even production. While I've acquired skills in design and video, I'm not a specialist in either.

My expertise lies in content marketing strategy, planning, and implementation. I understand the intricacies of these disciplines because I've worked alongside specialists, but I don't claim mastery. This distinction is crucial.

As a content marketer, I develop strategies, create action plans, and manage budgets. I can provide precise briefs to designers and videographers because I understand their language and tools. If necessary, I can step in and execute tasks, but my primary role is strategic.

Let's clarify the different types of content:

• Text Content: This should be crafted by skilled content writers with diverse writing styles and linguistic expertise. While general marketers may attempt this, specialized writers deliver superior results.
• Visual Content: This encompasses graphic design and video/photography. Graphic designers possess formal training and creative vision, translating brand identities into visual elements. While I can create basic designs, I'm not a specialist. Similarly, I can produce quality videos and photos, but I lack the in-depth technical knowledge of a professional.
• Sound Content: While I have a general understanding of music and sound in marketing, I cannot create original jingles or soundtracks. I can provide feedback, but I'm not a sound specialist.

I'm addressing this because the Jordanian market, and likely others, are increasingly demanding that marketers possess specialized skills in design and video. This trend undervalues specialized talent and compromises the quality of work.

Furthermore, the term "content creator" is now applied to virtually everyone, which dilutes its meaning.

Here's my definition of content marketing, based on experience:

Content marketing involves strategically utilizing text, visual, and sound content to reach the right audience, generate revenue, build brand image, and ensure long-term brand sustainability. It's about bridging the gap between creative and corporate worlds.

In essence, content marketers orchestrate the work of specialists. While social media influencers create content, they rely on the foundational work of marketers, designers, developers, and videographers.