We've moved beyond simply being "social." We now "socialize media." Everyone, from individuals to global corporations, is engaged in online campaigns, communicating through "content" – visual, auditory, or textual.

With a background in writing, I transitioned into the world of social media and quickly discovered my aptitude for content marketing. While I don't claim to be the best or the only expert, I've gained valuable experience and learned that successful social media marketing hinges on well-crafted content.

Let's break down the process, using a "foodie" analogy:

Ingredients:

• A business, public figure, or cause.
• A skilled content marketing manager
• Strategic vision and execution.

Preparation:

1. Establish an Online Persona:
• For companies: Build a strong brand identity.
• For public figures: Develop a compelling image.
• For causes: Raise awareness.
2. Season with Core Values:
• Companies: Infuse vision, mission, and values.
• Public figures: Emphasize aspirations, impact, and beliefs.
• Causes: Highlight targets, goals, and achievements.
3. Create a "Message":
• Blend the above elements to form a unique "message," which will guide the content's language and tone. This message will be the aura of your online persona.

The Main Course: Targeting Your Audience

The "message" provides a foundation for your online identity. Now, focus on the most crucial element: your target audience.

Contrary to popular belief, quality trumps quantity. A genuine "message" will attract the right audience, fostering engagement and potential conversions.

The final step is understanding your audience: whom to engage, how to communicate, and what language to use. Ultimately, content should attract the right people.

Serving the Dish: Audience Behaviour

This brings us to "audience behaviour," a complex and dynamic area. Each case is unique, and there's no universal formula.

A Note on Content Perfection:

There's no such thing as "perfect content." Instead, focus on well-executed, original content. Understand your "persona" to create content that resonates.

Practical Application:

These are the core elements I use when developing content strategies for clients. The "message" also informs hashtag selection and content scripting.