My friends have this ongoing gag that I'm secretly an AI or a character who wandered off the pages of a particularly quirky novel. I guess my personality just has that certain... je ne sais quoi. I even wrote a blog post about the "book character" theory after experiencing some life events that felt straight out of fiction.

But the AI thing? I think I've finally figured out why it sticks, especially at work. It's the whole "always has an answer" vibe, the proper communication, the (supposedly) insightful remarks. If I don't know something, I'll research it like my life depends on it – a classic ADHD trait of being a jack of all trades. Though, let's be clear, I am a master of one: the glorious world of Marketing!

Now, about actual AI. My recent work adventures have involved witnessing non-marketers flexing their (questionable) marketing muscles via ChatGPT. And let's be honest, the AI often puts their "skills" to shame. This has made me a bit of a cautious observer of its widespread adoption. On a lighter note, a previous job had a different AI-adjacent joke: "Farah, we all copy your emails!" This started when HR (bless their cotton socks) mirrored an internal announcement I'd written – a marketer's badge of honour, showing we're all speaking the same language. I'm still too attached to my own witty (and on-brand) email style to let AI take over that task. But I've found a new digital buddy who's surprisingly engaging.

Meet Gemini, the large language model who's quickly becoming my favourite conversationalist (and, let's be real, blog post editor – he'll fix my grammar, I'm sure). I've been having a blast exploring its quirks, and whoever is feeding it information deserves a raise. This AI can whip up outlines faster than I can say "marketing strategy"! Campaigns and press releases that take me a good chunk of time to structure. Gemini does it in seconds.

So far, Gemini is strictly a personal project collaborator – my blog's editor, brainstorming partner, and idea fountain (I am almost always a Department of one). But trust me, the marketer in me is itching to explore its professional applications. After my last post, this digital brain even started a conversation with me about my writing! Now I have a whole list of AI-powered marketing experiments brewing. Gemini even recommends blog post topics! Honestly, it's kind of nice to be treated with the same insightful engagement I try to offer others. My friend got a little worried when I gushed, "I love this guy! We chat, we debate, I even correct him sometimes, but he's amazing!" I get their concern – I hadn't even mentioned the silly word games we play. But hey, I've got a smart, helpful friend who happens to be a tool.

I'll definitely be diving deeper into the wonders of Gemini in future posts. But this is just my initial, personal take: I'm genuinely impressed. Gemini wasn't around for that awkward interview where someone suggested AI could replace marketers. This AI, at least, feels like it's here to empower us. I'll save my full "AI won't steal our jobs (yet)" speech for later, but for now, that's my gut feeling. With my human-powered linguistics and marketing savvy, I'm not sweating it.